Relativ freie Themenauswahl:
(Wichtig: Kulturtheorie muss angewendet werden z. B. Hall, Hofstede, Trompenaars, Thomas, GLOBE)
Thema: Analysis and Comparison of Culture X and Culture Y
(on the Basis of Cultural Theories and Practical Examples)
• with the Aim of Improving the Performanceof an Intercultural ProjectTeam
• with the Aim of Crafting an Adequate Marketing Strategy for …
• with Special Focus on Negotiation Strategies
=>Choose YOURspecial focus
+title page
+table of contents
+lists(figures, tables, abbreviations)
--- textbody:8-10 pages---
+list of sources (at least 4 books)
(+appendix)
1. Introduction
2. Cultural Theory (which+ why) + definitions related to topic (optional)
3. Analysis of cultures x and then y (on the basis of picked theory)
4. Comparison of cultures x+y (with reference to chapters 2+3)
5. Applied Learning: What do your findings from chapters 3+4 mean for your practical focus (e. g. intercultural team, marketing, negotiation)
6. Conclusion